NASHVILLE, Tennessee – March 12, 2013 – Abenity, Inc. (www.abenity.com) a provider of private employee perks and benefit programs announced the launch of their redesigned Abenity Back Office today. The Abenity Back Office serves as each client’s command center for the administration of their Abenity Perks & Benefits platform. With the completion of the new Back Office, both Human Resources and Benefits teams are empowered to pursue employee engagement on a deeper level with over 40 easy to use communication, marketing, loyalty, and recognition tools.
“Retention is a critical issue for companies, especially when you consider the cost to replace just one employee can total in excess of $3,500,” said Abenity President & CEO Brian Roland. “Our end goal is to improve employee engagement for our clients with our ‘Perks And Benefits Made Simple’ mentality, helping them stay competitive in a global marketplace, and Abenity’s Back Office gives our clients the tools they need to do that.”
The Abenity Back Office provides client teams with administrator-level access to manage their Abenity program, and gives them access to dozens of integrated rewards & recognition tools. Inside the Back Office, client teams can reward their employees with personalized merchandise from the Abenity Gifts, Prizes & Incentives Store, acknowledge them for a job well done with the Recognition Email tool, and recognize them on their special day with automated date-based birthday and work-anniversary emails. Additionally, the Back Office includes a gift card mall featuring over 150 national brands that client administrators can leverage to deliver tangible rewards to their team members.
Our end goal is to improve employee engagement for our clients with our Perks And Benefits Made Simple mentality, helping them stay competitive in a global marketplace, and Abenity’s Back Office gives our clients the tools they need to do that.
Core to the Abenity Back Office is a refreshed Marketing Gallery enabling Human Resource teams to communicate their perks and benefits in unique and interesting ways. Each Abenity program is equipped with a full arsenal of marketing tools that make it easy to communicate employee benefits with suggested email copy, videos, QR codes, flyers, PRKS.co short URL’s, vendor logos, custom product and branding options, and a personalized program launch document.
“The tools we provide in our new Back Office speak to the core of Abenity’s purpose and managed services approach,” said Roland. “Our client’s number one goal is to leverage perks and benefits to improve employee engagement, and we have provided them the marketing tools, recognition resources, and analytics they need to increase loyalty, maximize profitability, and heighten morale inside their organization.”
Abenity’s “Perks and Benefits Made Simple” philosophy is foundational to the development of each new feature presented within the program to ensure clients continue to receive the flexibility to select only the services, custom branding, and discount offers they need for their members. The new Back Office enhances this philosophy by giving clients the power to control all of their program preferences, existing offer integration, and content restrictions without the prior approval of an Abenity representative. Additionally, new branding options, built into the Back Office administration, now include the ability to choose color schemes, upload logos, determine program banners, and select private label branding options for email delivery.
Abenity serves as the outsourced “Perks Department” for hundreds of Fortune 1,000 employers and national associations, providing corporate employees with a variety of local and national benefits across more than 2,300 U.S. cities, and an assortment of offers globally in more than 50 countries. Abenity’s branded Perks & Benefits program includes over 100,000 Perks & Discounts, Concierge Services, optional Voluntary and Specialty Benefits, Wellness Rewards, and 24/7/365 toll free member support.
The Abenity Back Office is included as a standard client resource with all Abenity programs. Abenity’s branded Perks & Benefits program is available to employers, alumni groups, and national associations starting at $250 / month.
Headquartered in Franklin, Tennessee, Abenity has been helping organizations of all sizes increase their benefits with private member and employee Perks & Benefits programs since 2006. Abenity’s Perks & Benefits program is web-based, custom branded, and includes an elite collection of local and national discount offers. In 2012 Abenity launched Wellness Rewards, a full service employee wellness platform designed to help organizations reduce healthcare expenditures through healthy choices and incentive based programs. Abenity’s managed service approach is redefining the accessibility and value provided within private perks and benefit networks at an affordable price. Abenity currently serves over 200 client organizations including U.S. Bancorp, Oracle, Dominos Pizza, Express Scripts, and Virgin America and is accessible to over 1.5 million members. Abenity has been recognized by the Nashville Business Journal for two years running as one of the fastest growing small businesses in Middle Tennessee. Abenity President & CEO Brian Roland has been recognized as one of Nashville's top "40 Under 40" executives by the Nashville Business Journal. For more information on Abenity visit www.abenity.com.
Matt Burns, Chief Marketing Officer
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