Celebrate Your Savings!

5 Steps to Launch Your Perks with Abenity

So, you’re ready to start your perks program with Abenity . . . now what?

As soon as you’ve signed up your group, an Abenity Marketing Director will contact you to schedule a 30-minute launch call and provide you with a launch checklist. By the end of this call, we’ll have everything we need to launch your program in just 5 easy steps.


STEP 1: Select Your Branding Options
How would you like to personalize your program?

  • Upload Your Logo (adds branding to your perks website, app icons, eTickets, and coupons)
  • Branded Newsletter (features your logo and choice of “from” name and email address)
  • Create a Custom Category
  • Design Membership Cards
  • Add a Custom Homepage Banner
  • Personalize Your Welcome Email
  • Select a Branded or Vanity Domain Name

Depending on your subscription level, some of these items are included and some are a la carte. If you’d like to learn more about these branding options, simply email sales@abenity.com.


STEP 2: Integrate Your Existing Discounts
Do you have any existing discounts or benefits to feature within your perks program?

If so, simply load them through the Abenity Back Office or sign up for our Managed PLUS plan and we’ll do it for you! Additionally, your vendors may register themselves with our custom vendor registration page (view sample at http://demo.abenity.com/vendorregistration)

To load your own offers, log in to http://backoffice.abenity.com then select:

Perks & Discounts > Manage Your Offers > Go To Provider Admin

From here, enter the info about each vendor and their offer(s). Need help? Watch our “How To” Load Discounts video.

2 down, 3 to go!


STEP 3: Restrict Offers That Conflict
Are there any types of offers that pose a problem for your organization (i.e., they’re competitive with your business or violate previous agreements you have in place)?

If so, you have the ability to turn off their categories and subcategories. To restrict offers, log in to http://backoffice.abenity.com then select:

My Account > Content Restrictions > Offer Restrictions

From here, uncheck any category and/or subcategory that you no longer wish to be offered.

Simple, right!?


STEP 4: Select Your Registration Method
Whether you want to add your members/employees or you want them to register on their own, we’ve got you covered.

Open / Voluntary Registration
•  Register with any email address (Most Accessible)
•  Restrict access with a static registration code (Very Accessible)
•  Restrict registrations by email domain (Very Private)
•  Issue member cards with variable registration codes (Most Private)

Closed / Pre-Registration
•  Preload members with the Member Import option in the Back Office
•  Access our API to Implement Single Sign On (SSO) from your site

To select your registration method, log in to http://backoffice.abenity.com then select:

My Account > Registration Method > Choose Registration Method

Almost there!


STEP 5: Prepare Your Marketing Materials
We know that promoting your perks program is a very small part of your job so we try to make the marketing side of things as easy as possible.

In your Back Office, you’ll have access to our Marketing Gallery where you’ll find email announcement templates, flyers, and additional resources. All you have to do is think through how you want to promote the program and utilize the resources we’ve provided.

Here’s how we recommend you promote your perks:

•  Intranet Posting: copy and paste our web snippet into your website or intranet.
•  Email Announcement: use our email template to announce your perks program.
•  New Hire Kits: download and post your custom flyer around the office and in new hire kits (order our Flipbooks for a smaller marketing piece).
•  Quarterly Email Updates: send quarterly emails to your group to update them on their perks.

And you’re launched!


2 Videos to Get You Started with Abenity

If you’re interested in offering perks to your members, alumni, or employees, then please take a minute to learn more about how we do things here at Abenity and why we care so much about perks.

Abenity’s Co-Founder & CEO shares about Perks Made Simple.



Meet the Co-Founders of Abenity and learn how two brothers are reinventing corporate perks programs.



Thanks for watching! If you have questions or are interested in a demo, please email sales@abenity.com.

Dynamic Solutions Added to the Abenity Help Desk

We’ve made our support system “smarter” by providing dynamically suggested help topics for members.

What’s a dynamically suggested help topic?

As members begin to type in their support ticket, our help desk will recognize the subject of their request and immediately display relevant support solutions. Hopefully they’ll discover the answer they’re looking for right there, and instead of having to submit a support ticket, they’ll be pleased to have received an immediate solution.

Try it out to see it in action! Go to our Support page and type “I need help logging in” as the subject of your request. You’ll see answers immediately displayed in the sidebar to the right.

Members can access the Abenity Help Desk inside their Perks program, and at support.abenity.com.

Receive Perk Alerts on the Abenity iPhone App

We’ve just released an update to the Abenity Perks iPhone app that allows you to receive geo-relevant push notifications anytime you’re close to a retailer that offers an Abenity perk!

We call them Perk Alerts, and it’s a handy way to make sure you’re saving money when you’re out and about. Strolling downtown with the family on a weekend? Check your phone to see if you’ve received a Perk Alert – there might be a restaurant nearby where you can save money! Shopping for the kids? A Perk Alert just might lead you to that perfect deal!

To enable Perk Alerts on your app, open the Menu, then navigate to My Account > Settings. Make sure Perk Alerts is set to the ‘On’ position to receive notifications of nearby offers.

Don’t have the iPhone app yet? Download it for free!

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Welcome Emails Now Feature Mobile Access

The day your new member registers with the Abenity Perks Program is the most critical, and important day – if they aren’t blown away by the experience, or have trouble using the program, they’re likely to never return.

Our New Member Welcome Email answers a lot of the questions a new member will have on their first day using Abenity… How do I log in? What’s my username? Is there an iPhone app?

The redesigned Welcome Email that we launched this month helps members navigate Abenity and get the most out of their new perks program. It’s personalized for the organization, and specific to the member. It also places special emphasis on the new Abenity iPhone app with an easy download link so they can keep perks within reach at all times.

Check out the new design below!

Time To Update Your Abenity Intranet & Email Announcements

As we move into open enrollment season, now is a great time to update the online marketing materials for your Abenity program. To encourage ongoing registrations and engagement, it’s important that your instructions and marketing for Abenity are clear and easy to find.

We provide intranet posts and email templates in our Back Office Marketing Gallery to help you do just that. They’re easy to integrate, and offer a personalized and branded way to promote your perks. We’ve recently updated these materials to underscore a number of new key features, so be sure to update these in your marketing materials:

New Features to Highlight:

The launch of our new Abenity Perks iPhone app
Availability of Mobile Coupons & eTickets On Demand
Find showstimes and watch trailers on the Movie Showtimes page
And now over 289,000 perks nationwide thanks to the ongoing expansion of our savings network!

Did You Know?

Personalized marketing at your fingertips is great… but wouldn’t it be cool if your marketing materials automatically updated as new Abenity perks and features are added? Our javascript snippet does just that, and are easily integrated on any intranet or internet page. Just copy and paste the code provide in our Back Office and you won’t have to make anymore manual updates!

Here’s an example of our intranet / email posting available inside our Back Office.

How To Increase Your Perks Program Engagement

Our most recent Abenity 101 webinar discussed best practices for increasing your perks program engagement, featuring Caleb Murray, Director of Marketing at Abenity.

Caleb is Abenity’s resident member engagement expert, and one of his core purposes is to help our clients, and their members, get the most out of Abenity. Enjoy this discussion about some of the best engagement strategies Caleb has seen clients use, and the tips he offers on how to jump start your perks program.

View this video on YouTube.

Watch the Member Engagement Webinar Video

Abenity Ranks No. 1,577 on Inc. Magazine’s Inc. 5000

Abenity Ranks No. 1,577 on Inc. Magazine’s 34th Annual List of America’s Fastest-Growing Private Companies–the Inc. 5000

Company Listed as the 16th Fastest Growing Company in Tennessee and the #1 Employee Perks Provider

NASHVILLE, Tenn., Aug. 18, 2015 — Inc. Magazine has listed Abenity, Inc. (www.abenity.com) #1,577 on its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents a comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Many now famous companies including Yelp, Zappos, GoPro, Under Armour, Pandora, LinkedIn, and Zillow gained early exposure as members of the Inc. 5000.

“We’re absolutely thrilled that Abenity’s debut appearance on the Inc. 5,000 ranks us in the top 35% of all private companies!” says Abenity CEO, Brian Roland. “A few years ago we took a tremendous leap of faith and introduced a transparency-based business model within an industry known for complexity, surprise taxes and fees, and elaborate point schemes. By shifting the focus from back-end revenue generation to front-end member savings, we’re proudly delivering the deepest discounts in our industry with no hidden fees, and it’s rewarding to see how the popularity of our new model has ranked us as the #1 fastest growing perks company in America!”

This year’s Inc. 5000 list, unveiled at Inc.com, is comprised of the most competitive crop of companies in the list’s history with Inc. 5000 companies generating over $205 billion of aggregate revenue and 647,000 jobs over the past three years.

“The story of this year’s Inc. 5000 is the story of great leadership. In an incredibly competitive business landscape, it takes something extraordinary to take your company to the top,” says Inc. President and Editor-In-Chief Eric Schurenberg. “You have to remember that the average company on the Inc. 5000 grew nearly six-fold since 2012. Business owners don’t achieve that kind of success by accident.”

Founded in 2006, Abenity helps employers, alumni groups, and professional associations increase their benefits with a private, branded, and mobile accessible perks program that features over 289,000 local and national discount offers, over 100,000 show and save mobile coupons, monthly giveaways, a personal concierge service, and wellness resources.

By focusing on transparency and technology, Abenity is redefining perks programs with deeper discounts, flexible back office controls, and easy mobile access, all for a flat-monthly fee. With over 15 million eligible members, Abenity serves over 250 of the nation’s top organizations including U.S. Bancorp, Cintas, Towers Watson, the Tennessee Farm Bureau, the Boys and Girls Clubs of America, HCA Healthcare, Express Scripts, the Vanderbilt University Alumni Association, and the State of Georgia. View Abenity’s Inc. 5,000 profile online at www.inc.com/profile/abenity.

About Abenity
Brothers Brian and Mark Roland launched Abenity in 2006 with a vision to see Perks Made Simple by coupling their love for technology with transparency. Before Abenity, the world of corporate perks was fragmented, full of administrative headaches and riddled with complicated points schemes, tricky insurance requirements, and hidden taxes and fees. Today, Abenity is proud to offer the deepest discounts in the benefits industry, with no hidden fees, easy mobile access, and a flat-rate subscription model that's affordable for groups of all sizes. Abenity proudly serves over 250 employers, alumni groups, and national associations with more than 15 million members across the United States and Canada. For more information on Abenity visit www.abenity.com.

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